Profit is important for practice owners as it enables them to fulfill their basic needs, support their families, and sustain their practice. However, for many practitioners, profit alone is not the true motivator. What truly drives them is the impact they can make on other people's lives.

The ability to positively influence and transform the lives of their clients gives practitioners a sense of purpose and motivation to work on their business every day. While profitability is crucial to sustain their practice and ensure they can continue serving others, it is the impact they have on their clients that brings meaning to their work.

It's important to find a balance between profitability and making a difference. By defining your ideal client and understanding how you can transform their lives, you can set the right prices for your services. This value exchange not only helps you improve your own life but also allows you to meet the needs of your clients effectively.

Without proper pricing and profitability, it becomes challenging to allocate resources and provide the necessary support to your ideal clients. Therefore, focusing on establishing a sustainable profit is essential for both your personal goals and the success of your practice. It acts as a vehicle to help you create the life you desire while ensuring your ability to serve your clients to the best of your ability.