To effectively show your customers that you can provide the path of least resistance towards their desired outcome, consider the following steps:

1. Clear Communication: Clearly articulate your services and how they address the customer's needs. Avoid using jargon or complicated terminology. Use simple language to explain what you offer and how it will benefit them.

2. Assessment Process: During the assessment, identify the specific issues or problems the client is facing. Clearly outline what you have found and how your program or service will address those issues. Emphasise the benefits they can expect to achieve by working with you.

3. Outcome Focus: Keep the focus on the desired outcome the customer wants to achieve. Highlight how your program will help them reach their goals, such as improving their overall health, sleeping better, gaining body confidence, or being able to perform activities like picking up their grandkids. Connect your services directly to these outcomes.

4. Return on Investment: Explain how your service will provide a return on investment for the client . This could be in terms of improved quality of life, reduced reliance on medications, or avoiding unnecessary surgeries. Show them the value they will receive by investing their time and effort in your program.

5. Milestones and Measurements: Implement clear milestones and measurements that demonstrate progress and success along the way. Break down the journey into smaller achievable goals, and regularly communicate the client's advancements. This will help them see tangible results and keep them motivated.

6. Confidence and Trust: Build trust with your customers by consistently delivering on your promises. Be transparent about the process and any limitations they may encounter. Provide testimonials or case studies from previous clients who have successfully achieved their desired outcomes with your help.

Remember, simplicity and clarity are key. By focusing on the desired outcome, demonstrating the return on investment, and providing measurable milestones, you can show your customers that you offer the path of least resistance towards their goals.